Information about #AD1937 color

#AD1937 color image

Basic facts about this digital color

The digital color #AD1937 is classified in the Register under the Red Color Family, with High Saturation and Neutral brightness. Its exact recipe is rgb(173, 25, 55) — 67.8% red, 9.8% green, 21.6% blue — and for print it converts to CMYK 0 / 58 / 46 / 32. Curious how these numbers work? Read our RGB color codes guide.

#AD1937 presents itself as a energetic, saturated red — one that sits comfortably between light and dark. It is a natural fit for logos, highlights and anything that needs to be noticed first. In The Official Register of Color Names it is practically indistinguishable from Rouge (#AB1239). Nearby in the Register you will also find Falcons Red (#A71930) and American Red (#B32134).

In RGB terms — rgb(173, 25, 55) — the red channel does the heavy lifting here. On this background, white text reaches a 7.1:1 contrast ratio (passing WCAG AAA); black stays at 3.0:1. No one has named #AD1937 so far. Register a name for it and it becomes a permanent record.

#AD1937 color variations

View this color variations of tints, shades, tones and hues.

#AD1937 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #AD1937

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Rouge color link
Rouge

#AB1239

Falcons Red color link
Falcons Red

#A71930

American Red color link
American Red

#B32134

Deep Carmine color link
Deep Carmine

#A9203E

MIT Red color link
MIT Red

#A31F34

French Wine color link
French Wine

#AC1E44

Rosy Red color link
Rosy Red

#A11A2E

Upsdell Red color link
Upsdell Red

#AE2029

Hot Spot color link
Hot Spot

#B22833

Conversions between color systems and etc.

  • HEX#AD1937
  • RGB173, 25, 55
  • CMYK0, 58, 46, 32
  • CSSrgb(173, 25, 55)
  • HSL348°, 75%, 39%
  • HSL Precise347.838°, 74.747%, 38.824%
  • HSV348°, 86%, 68%
  • HSB348°, 86%, 68%
  • Normalized R (0.0–1.0)0.678
  • Normalized G (0.0–1.0)0.098
  • Normalized B (0.0–1.0)0.216
  • GLSLvec3(0.678, 0.098, 0.216)
  • GLSL with alphavec4(0.678, 0.098, 0.216, 1.000)
  • HLSL / Metalfloat3(0.678, 0.098, 0.216)
  • Percentage of Red in RGB67.8%
  • Percentage of Green in RGB9.8%
  • Percentage of Blue in RGB21.6%
  • Color FamilyRed
  • Saturation FamilyHigh Saturation
  • Lightness FamilyNeutral
  • HEX IDAD1937
  • DECIMAL ID11344183
  • Name LengthThis color has no name
  • Seen by search & AI crawlers15 times
  • Counting from2025-01-01