Information about #AD4343 color

#AD4343 color image

Basic facts about this digital color

In the Register's classification, #AD4343 belongs to the Red Color Family, featuring Moderate Saturation and Light brightness. The mix behind it: rgb(173, 67, 67) — 67.8% red, 26.3% green, 26.3% blue; the print equivalent is CMYK 0 / 42 / 42 / 32. Curious how these numbers work? Read our RGB color codes guide.

#AD4343 is a clearly saturated warm red that feels open and friendly. It is a natural fit for versatile mid-ground roles, from cards to secondary buttons. In The Official Register of Color Names it is a hair away from Moulin Rouge (#AD463F). Its next-closest registered neighbors are Forbidden (#B04640) and Cincinnati (#A5403F).

Technically, the mix leans on its red channel (rgb(173, 67, 67)), which gives #AD4343 its character. Accessibility-wise, white text works best on #AD4343: 5.7:1 contrast (passing WCAG AA) versus 3.7:1 for black. #AD4343 has no official name yet. If this shade means something to you, you can be the one to name it.

#AD4343 color variations

View this color variations of tints, shades, tones and hues.

#AD4343 color harmonies

Color harmonies are pleasing color schemes created according to their position on a color wheel.

Complementary

Complementary color schemes are made by picking two opposite colors con the color wheel. They appear vibrant near to each other.

Complementary color schemes

Split complementary

Split complementary schemes are like complementary but they uses two adiacent colors of the complement. They are more flexible than complementary ones.

Split complementary color scheme

Analogous

Analogous color schemes are made by picking three colors that are next to each other on the color wheel. They are perceived as calm and serene.

Analogous color scheme

Triadic

Triadic color schemes are created by picking three colors equally spaced on the color wheel. They appear quite contrasted and multicolored.

Triadic color scheme

Tetradic

Tetradic color schemes are made form two couples of complementary colors in a rectangular shape on the color wheel.

Tetradic color scheme

Square

Square color schemes are like tetradic arranged in a square instead of rectangle. Colors appear even more contrasting.

Square color scheme

Nearest named colors to #AD4343

The closest officially registered color names in the Register, ordered by similarity — your shade’s neighborhood is already being claimed.

Moulin Rouge color link
Moulin Rouge

#AD463F

Forbidden color link
Forbidden

#B04640

Cincinnati color link
Cincinnati

#A5403F

Alter Ego color link
Alter Ego

#AB4C48

Wilted Brown color link
Wilted Brown

#AB4C3D

La Bamba color link
La Bamba

#A43F48

Moderate Red color link
Moderate Red

#A84A4A

Bliss color link
Bliss

#B3393E

Flair color link
Flair

#B94B42

Dull Red color link
Dull Red

#BB3F3F

Conversions between color systems and etc.

  • HEX#AD4343
  • RGB173, 67, 67
  • CMYK0, 42, 42, 32
  • CSSrgb(173, 67, 67)
  • HSL0°, 44%, 47%
  • HSL Precise0°, 44.167%, 47.059%
  • HSV0°, 61%, 68%
  • HSB0°, 61%, 68%
  • Normalized R (0.0–1.0)0.678
  • Normalized G (0.0–1.0)0.263
  • Normalized B (0.0–1.0)0.263
  • GLSLvec3(0.678, 0.263, 0.263)
  • GLSL with alphavec4(0.678, 0.263, 0.263, 1.000)
  • HLSL / Metalfloat3(0.678, 0.263, 0.263)
  • Percentage of Red in RGB67.8%
  • Percentage of Green in RGB26.3%
  • Percentage of Blue in RGB26.3%
  • Color FamilyRed
  • Saturation FamilyModerate Saturation
  • Lightness FamilyLight
  • HEX IDAD4343
  • DECIMAL ID11354947
  • Name LengthThis color has no name
  • Seen by search & AI crawlers30 times
  • Counting from2025-01-01